Content Marketing

Social Media and Content Marketing in China

Here at Trademonster, our team of social media and content specialists develop comprehensive strategies that speak to your brand’s target audience, driving profitable customer action with content that engages and converts.

Effective social media and content marketing comes down to a simple principle: great content influences conversions. Strategies in this area of online marketing focus on building trust in your Chinese market by boosting your brand’s reputation through active social networks and quality, localised content.

You will already know that content published across various platforms positions you as a reliable, consistent, and ever-present brand. In China, this is taken to new heights, as other avenues of content distribution, such as third-party publications and shared content through key influencers, will help build trust with your ideal market.

If you require professional content marketing services from experienced Chinese marketers, Trademonster can help.

TALK TO OUR CONTENT MARKETING EXPERTS TODAY

 Content Marketing That Builds Trust & Converts

Establishing a positive brand reputation through a comprehensive social media and content marketing strategy is the best way to connect and build trust with your audience. But how does it affect your bottom-line? Below are some significant ways a content marketing strategy will improve conversions and impact your revenue:

• Content marketing creates conversion rates up to six times higher than other digital marketing methods.
• In the United States, studies show that over two-thirds of online consumers decided to purchase a product after reading a blog recommendation.
• Over 70% of companies surveyed in a Curata poll said that content marketing increased both the quality and quantity of their leads.
• Video content is particularly effective, providing significant increases in conversions and ROI for over 70% of businesses surveyed by CrazyEgg.
• Inbound marketers can double their average conversion rate with a comprehensive content marketing strategy.

The Power of Content on Chinese eCommerce Platforms

The average Chinese person spends two hours a day engaging with content and social media, and 74% make their purchases from their mobiles. These purchases are often driven by content they see on blogs or social media.

In fact, many Chinese eCommerce platforms operate much like a social media platform, and you can market to customers directly within platforms like WeChat and Weibo. This gives foreign brands a unique opportunity to reach out to their new customer base and establish trust through influencer marketing, short videos, live streaming, account posting, and blogging.

The importance of content marketing is that consistent, quality content helps support every other part of your digital marketing strategy. Most small businesses have more than one tool in their digital marketing toolbox. From email marketing to social media to PPC ads, there are many different tactics that you can use to attract and engage your ideal audience.

Our Social Media & Content Marketing Service Range

The Trademonster marketing team is committed to providing brands with closed-loop online marketing strategies, ranging from content to sales and from sales to word of mouth. As a service provider of professional eCommerce and social media marketing, we provide content marketing services for brands on WeChat official accounts, Little Red Book (Xiaohongshu), Kaola, Taobao, Tmall and other Chinese social media platforms. These services include:

• professional online social media brand account management
• grass planting (recommendation articles written by influencers)
• KOL promotion management
• general account posting
• live streaming