Little Red book – China‘s most trustworthy social content sharing platform. This innovative app, which is established in 2014, has helped thousands of millions of users – mostly young female to discover and review beauty and health products.
The major difference from other traditional eCommerce platforms is that has a content-sharing function, where users can post product photos with reviews and tips for other users to read, comment, and save to their boards. This is similar to word-of-mouth marketing. Influencer, KOL or even celebrities’ recommendation will make potential customers would be easier to accept new products and convert to sales.
Trademonster notices the power of content marketing. And starting from 2018, we have established and optimized a mature content marketing plan on Little Red Book, which has helped a lot of new brands improved the awareness in the Chinese market.