19b Ra Ora Drive, East Tamaki, Auckland, New Zealand
+64 92716789


Offline Strategy

Mr. Brian Roche, New Zealand Post CEO, Mr. Sohail Choudhry, general manager of New Zealand Post, and Mr. Yang Liu, Managing Director of Eco Farm (New Zealand) Limited cut the ribbon for the exhibition center of New Zealand national product and Maori cultural, which is the first overseas exhibition center by New Zealand’s government agency participation.

New Zealand-China FTA was signed on October 1, 2008. According to the agreement, there is 96 percent of New Zealand’s merchandise exports to China achieve zero tariffs gradually.
The exhibition center for the New Zealand’s most mall and medium-sized enterprises opened a gateway to access China, depend on the platform, we provide marketing channels for businesses in New Zealand, logistics and warehousing, operational management and many other services, meanwhile provide a lot of quality New Zealand products for China’s vast number of consumers.

China National Service Corporation (abbreviated as CNSC) was established in 1983 with the approval of the State Council. It was originally under the State Ministry of Foreign Trade and Economic Cooperation (now Ministry of Commerce) and later under the State – owned Assets Supervision and Administration Commission of the State Council. Now it is directly managed by China Pharmaceutical Group Owned large-scale comprehensive international economic and trade enterprises, selected several times the top 500 Chinese import and export enterprises. CNSC has currently set up more than 10 duty-free shops nation-wide, and is continuously expanding the sales network, in order to provide better services for the majority of personnel abroad. The products include watches, perfumes, cosmetics, leather goods, clothing, sunglasses, jewelry, food, gifts and so on, catering different needs for its target consumers.

Online Strategy

Our market entry strategy offering will guide you through the practicalities of the start-up process and access to China’s online market.

There are hundreds products we have helped to present on China’s e-commerce platform, which have been acknowledged from the customers.
We work with businesses to navigate Chinese commerce platforms, including Tmall and JD.com to make sure your brand stand out from the crowd.

Kaola.com from Netease, featuring global purchase, provides 100% genuine product guarantee. Enjoy the ease of purchasing any imported goods in Mother & Baby, Beauty, Clothing and Accessories, Household, Food, Health Supplements, Fresh Produce and so on!

Netease Kaola adopts the concept of direct merchandising to obtain high-quality products that best suit China market, with branch offices in the United States, Germany, Italy, Japan, Korea, Australia, Hong Kong and Taiwan. It eliminates any frauds from the origin, as well as maintaining product quality by shipping the products to China directly with customs supervision, government inspection and the storage in bonded warehouse. In addition, Netease kaola has joint developed two-dimensional code traceability system with customs, strictly controlling of product quality.

Fengqu.com is the only cross-border e-commerce platform under the Shun Feng group, providing multi-channel services via online, App, WeChat App. It is a leader in providing global supply chain solution, with bonded warehouse and cross-border direct shipping. Advocating the shopping concept of “being genuine, good quality”, Fengqu has provided global purchase with the ease of a click away for China consumers. It provides smart & interesting personal, home & lifestyle choices including Mother and Children supplies, Beauty, Fresh Food, Health Supplements, 3C Appliances, Shoes and Bags, Household Supplies etc.

Amazon.com, often simply Amazon, is an American electronic commerce and cloud computing company, founded on July 5, 1994, by Jeff Bezos and based in Seattle, Washington. It is the largest Internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an online bookstore, later diversifying to sell DVDs, Blu-rays, CDs, video downloads/streaming, MP3 downloads/streaming, audiobook downloads/streaming, software, video games, electronics, apparel, furniture, food, toys, and jewelry. The company also produces consumer electronics—notably, Amazon Kindle e-readers, Fire tablets, and Fire TV—and is the world’s largest provider of cloud infrastructure services (IaaS). Amazon also sells certain low-end products like USB cables under its in-house brand AmazonBasics.

Little Red Book is a social-media based business platform, to help the next generation of consumers find good things around the world. Little Red Book was founded by Mao Wenchao and Qu Fang in June 2013. Consisting of two platforms, UGC (user original content) mode of overseas shopping sharing community, and cross-border e-commerce merchants “welfare agency”. For those who are about to go abroad, they can use this platform to develop their own shopping list,; while for those with no intention to go abroad, they can visit the community to read about other’s experience, or to jump straight to the “welfare agency” to complete a global purchase themselves.

Henan Zhongdamen Network Technology Co., Ltd. is a owned subsidiary of Henan bonded logistics center, it is based on the cross-border e-commerce platform. Its business purposes is “buy global, sell global”, to provide consumers with imported goods, also provide suppliers with the offline brand museum, online business platform and other sales channels.

New Zealand Post Limited, New Zealand China Trade and Investment Development Center Co., Ltd., and Henan Province imported materials Public Bonded Center Co., Ltd. signed a tripartite strategic cooperation agreement. This means that Henan through New Zealand establish a gold trade bridge, which can connect to 13 countries in South America.  Meanwhile, the opening of New Zealand’s national museum is also opening to the door of China.

is a Chinese electronic commerce company headquartered in Beijing. It is the largest online direct sales company in China in terms of transaction volume with a market share in China of 54.3% in the second quarter of 2014, according to iResearch, a third-party market research firm. Jingdong’s gross merchandise volume, or GMV, increased from RMB32.7 billion in 2011 to RMB73.3 billion in 2012 and RMB125.5 billion (US$20.7 billion) in 2013.

JD.com had 12.5 million, 29.3 million and 47.4 million active customer accounts and fulfilled approximately 65.9 million, 193.8 million and 323.3 million orders in 2011, 2012 and 2013, respectively.

As of 2015, the site had over 133 million visits per monthand ranked #1 among consumer electronics websites.

is a business-to-consumer (B2C) online retail, spun off from Taobao. It is a platform for local Chinese and international businesses to sell brand name goods to consumers in mainland China, Hong Kong, Macau and Taiwan.

In 2012, the combined transaction volume of Taobao and Tmall topped one trillion yuan ($162 billion), larger than the 2012 totals for Amazon and eBay combined.

Tmall occupied 51.3% Chinese B2C market online product sales share in Q1 2013.

Alibaba’s three online retail marketplaces, Taobao, Tmall and Juhuasuan, generated a combined GMV of US$296 billion from 279 million active buyers and 8.5 million active sellers in the twelve months ended June 30, 2014 according to an official press release from Alibaba.

Tmall.com currently features more than 70,000 international and Chinese brands from more than 50,000 merchants and serves more than 180 million buyers. as of July 2014 Tmall.com was the 18th most visited website globally and the 7th most visited site in China.

Ctrip.com International Ltd. (CTRP), founded in 1999, is headquartered in Shanghai, China. The company has 16 branch offices in Beijing, Guangzhou, Shenzhen and other major cities throughout China, and it currently employs more than 16,000 people. In 2009 and 2010, Ctrip invested in Taiwan ezTravel and Hong Kong Wing On Travel, expanding its service scope to include Taiwan, Hong Kong and Macau, in addition to over 60,000 destinations and attractions throughout Mainland China.

Ctrip was listed on NASDAQ on 9 December 2003. Based on continuous and steady business growth,  Ctrip achieved a record-breaking stock price rise on its first day in the stock market.

As China’s leading travel service enterprise, Ctrip provides over 90 million registered members with comprehensive services including hotel reservations, flight ticketing, package tours, corporate travel management, train ticket and dining reservations. In addition, both business and leisure travelers who hold Ctrip memberships enjoy access to travel information and special discounts from preferred businesses throughout China.

China Merchants Bank (CMB) is a bank headquartered in Futian District, Shenzhen, Guangdong, China. Founded in 1987, it is the first share-holding commercial bank wholly owned by corporate legal entities.

CMB has over five hundred branches in mainland China and one in Hong Kong. In November 2007, as part of a drive for international growth, it won federal approval to open a branch in New York City.  As of 2015, it ranks 3rd of all Chinese companies for net cash and equivalents with the amount being over 117% of its market capital.

Shanghai Pudong Development Bank Co. Ltd (SPDB), (SSE: 600000) incorporated on January 9, 1993 with the approval of the People’s Bank of China (August 28, 1992), is a joint-stock commercial bank with its headquarters located in Shanghai.

Shanghai Pudong Development Bank issued a 400 million A-share offer on September 23, 1993 on the Shanghai Stock Exchange. It became the first shareholding commercial bank to list with both Central Bank and China Securities Regulatory Commission’s approval since the enactment of “Commercial Bank Law” and “Securities Law”. Thus, the registered capital reached RMB 2.41 billion. 320 million shares of the issue were listed on the Shanghai Stock Exchange on November 10, 1999.  As of 2015 it ranks first for 4 major fundamental indicators including interests payable and deposits.